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Well, well, happy holidays! Exit Strategy

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The escapades

real or imagined - whatever - Tiger Woods' lead with his generous Sponsor attitudes diametrically opposed.
While Nike claims it wants to continue his relationship with Woods, others such as Accenture, trying by every means possible erase any connection to the golfer, including the home page that displays worldwide now a photo shot cohesion in the workplace, as skaters ...
As we know that 83% of these ads published six years with Accenture highlight Tiger Woods, one wonders about the relevance of the approach of Accenture.
And one, although that makes the brand, Tiger Woods will remain heavily involved. Six years of intensive collaboration Advertising does not disappear with a stroke of the chin, as well as whether the CEO of Accenture.
And two, do so is to somehow make a cross on six years of substantial investment in advertising.
leaving the unpleasant impression that what was constructed in terms of brand territory is a house of cards that acts as a mask, the first annoyance came changeable.
And three, in doing so, Accenture gives the impression of playing the role of the good friend who disappears in the first blow.
Ultimately, Accenture gives the impression of being a true partner in business, especially when times are tough ...
What do you think?

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National Abjection













Certainly, France has the government it deserves!
On September 22, 2008 at the National Assembly, as Frederic Lefebvre, Claude Goasguen, voted in tight boots of the bulb, the extension of the intervention of French forces in Afghanistan.
On December 15, 2009, to justify a new wave of expulsion, even Lou Ravi of bullshit dare say out loud that "while many countries, including France, are engaged in Afghanistan, which could include as Afghan prime-age do not do their duty, and escape training, including the French forces, they propose to defend their own freedom in their country? .

Here we find a spin lexical Sarkozyist dear to thought, which is to use the interrogative form to present what is not self-evident. By equating these
Afghans neither more nor less than deserters - because that's what we have to understand between the lines, Lefebvre operates a shortcut abject. Is
deserter a soldier who refuses orders.

But until proven otherwise, Afghans who travel thousands of miles in conditions that few of us bear, are mostly not military, and even fewer officers.
Il faut aussi savoir que " la formation que, notamment les forces françaises, leur proposent pour défendre leur propre liberté dans leur pays ", s'adresse principalement aux officiers Afghans dans le cadre de la mission EPIDOTE or special forces.
Doing so is a parallel between the French soldiers involved in Afghanistan and Afghans fleeing their country in war, is simply intellectually and humanly twisted outrageous.

Then after that spill on beauferie insanely cool young UMP (which are the passenger arm of honor Hadopi) or not surprising that Morano is unable to make himself understood, but otherwise quite capable of being misunderstood, is more the politeness of despair.
only remains as the prophesies Francis Marmande , to await the distribution of small joints of cannabis to the mint for our pain and hope "to change the world!
Photo source: Boston Big Picture
Music!

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The road safety campaigns are typically campaigns that aim to change behavior .
In France, since the early 2000s, there was a significant change in the strategies implemented.
It is indeed past campaigns council, which smelled good metaphor, campaigns harder, featuring reality risk behaviors and their consequences. Arousing
ongoing debates on the effectiveness of speech anxiety, guilt-show, which aimed at a broad audience, are not necessarily receptive by drivers "offending".
So should we be in line positive valuation of good behavior, and then play the card of the lacrimal emotion, or shock at the risk of not disconnect from reality, but reality as perceived by Practice? The debate is open.
In this context, the Road Safety Association is launching a new advertising campaign, conducted by the agency I & E, which is aimed specifically at young drivers of two wheels. Population particularly vulnerable to road accidents, with 59% of victims of road accidents, aged 14 to 17 years, traveling on scooters. While only 12% of these teens drive on two wheels.
An age when the sense of impunity, mixed with envy of bravery and show off, suggests that the accident "happens to others." The
campaign rests on a website, media of choice for these young people, who proposes as a visual mosaic, a selection of short video testimonials. Y
appear young accident victims, but also family members.
Without pathos, words that emerge and invite reflection on the use of two wheels and often tragic consequences that arise from risky behavior.
A site that avoids the pitfall of guilt and moralism in favor of the clash of evidence and without voyeurism.
It would just wish the site allows you to retrieve a video to put on a blog / site.
Places.

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When hand justifies the end




















Ah, the good debate! Then the football, it is only this: not seen, not taken?
Face to face, two opposing camps: the league against league under pragmatism.
And if the most embarrassing was not the hand of Henry is voluntary (leaving little doubt in view of the action) but rather what lies behind this true-false debate on fair-play football.
Ultimately, this hand, as she says?
She reminded everyone what the modern game, the incarnation of a management model based on the cult of efficiency and return on investment.
The modern footballer is a financial product, which offers the same mobility characteristics and volatility.
individualist essence, the modern footballer has no qualms, then or if - as the recent suicide of a German goalkeeper demonstrated - that of fear of losing.
And not to lose a match - or a market share if you prefer, all means are good.
is the moral of the story, confirmed by our president: "He was in pain but the bottom line is this: France is qualified."

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Creative or plagiarism? The DD

Here's the video of a recent Italian campaign to raise awareness about child sexual abuse



















And here's a photo of a work done by photographer Philip Toledano



And if that was the difference between a creative advertising and an artist?

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seen by a child of 4 years.














My 4 year old son and a half Friday night Thalassa before.
"You know Dad, they said on TV, that he heats the sun, it heats up very very strong. And the sea, it will rise, rise, rise. And then the sea, go, go, forward. And afterwards, they said, the earth is covered by the sea Say, that's right Dad? ".

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Hortefeux or national indignity




















So the friend Brice agrees to a pact of "national tranquility." And he added that "there will be as many laws as problems to be solved" and that he "will not hesitate to complain when the police are wrongly accused."
The best friend of thirty years of the president, best possible recommendations and doing work for a certificate of competence, seems to be exercised daily in a contest during playtime with his friend Besson.
is that which will go further, faster, stronger in stupidity, demagogy Poujadist, vindictive posture of one who claims to defend the weak and oppressed.
What is it that the "national tranquility?
Hortefeux we respond with the aim of ensuring " a quiet and peaceable life in all honest people, whoever they are and wherever they are, in our neighborhoods and our countryside. "
Sleep quiet good people, friends with built in video surveillance panopticon socially inefficient, will be at your side to provide peace of mind in everyday life.
Quiet as in Montauban, where he must painfully one month to the police to finally be concerned to question suspects and known racist morons all authors of a beating in order.
Quiet as can those who benefit from impunity de facto daily, regularly denounced by Amnesty International. Tranquil
finally as a friend Brice for not wearing that tie seems to allow him to slip regularly verbally, as yet Seignosse this summer. And if it
Disquiet that could save us, like the title of the book by Fernando Pessoa, "The Book of Disquiet"?
Here's an excerpt: " He sang, a soft voice, a song from a faraway land. The music made us familiar unfamiliar words. This evoked fado for our soul, but this song does look anything like him.
The song said, according to his veiled phrases and melody so human, things that are in the soul of each of us and nobody knows. He sang in a sort of drowsiness, ignoring the look the audience, lost in a small corner of ecstasy. People crowded
listened without apparent mockery. The song belongs to everybody, and sometimes the words we speak, some secret Eastern lost race. We heard nothing of city noises, yet we heard, and the carts were passing so close that one of them brushed against a piece of my jacket. But if I felt I did not hear not. There was an intensity in the singing of the stranger who had just caress what we dream, dream or attempts without success. It was a case from the street, and we all saw the police officer who had just turned slowly around the corner. He came up with the same deliberation, and remained motionless behind the small seller of umbrellas, as if he saw something. At this point, the singer stopped. Nobody said anything. Then the officer intervened. "

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A campaign that does not lack salt

INPES launched in early November a new communications campaign aimed at alerting consumers to the fact that many foods, often processed, contain fat, sugar or salt, but it goes without saying. Salty foods contain lots of sugar and vice versa, not to mention the fat that often lurks in the lightweight ...

campaign that addresses issues of fundamental public health, such as abuse of salt develops serious problems hypertension and therefore the risk of stroke.

For info, the amount of salt needed for good health is of the order of 0.5g. per day while a average person living in an industrialized country and thus enjoying the food industry also consumes approximately 10g a day ...

So, a question arises every idiot, but why the food manufacturers as they poured salt in their products (cheese, cereal, biscuits, powdered milk, beverages, chocolate ...)?

The answer is simple, this is a big business. Salt retains water, and thus significantly increases the weight of food (basically, you buy a portion of the salt water instead of product).

addition, but it another topic, the big pharmaceutical companies are excited about this situation, drugs against tension is a juicy business

... And that's where the story within the story begins. The Chained Duck

this week returns to the campaign by revealing that SNPTV (National Union of advertising agencies of TV channels) sent a letter to the Ministry of Health to advise the intention of the TV stations to boycott distribution of the three films. And relaying the views of agribusinesses and their lobby, Ania. Approach coupled with a letter Director General of Food Ministry of Agriculture for the Director of INPE, to rise against the spots deemed "anxiety, confused and very open to challenge in terms of respect for competition, since 'they cast aspersions on some products: ketchup, breakfast cereals and chocolate bars. "

In the end, the lobbying operation has failed for fear of leaks to the press. To date, only the duck was thus echoed this story.

And our food brands to continue to rely on trust consumers in their products always healthier.

A story that is the limits of the discourse of transparency and corporate responsibility.

What do you think?

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Miles from India



Yesterday evening I was invited by a friend at the Music City to attend a concert as part of the exhibition (which I can only invite you to visit ) We Want Miles.
At the entrance of the City, a characteristic hat caught my eye: it was Marcus Miller.
Bassist Emeritus though not necessarily one that makes me quiver, Marcus Miller became famous in the early 80s on a few albums by Miles Davis, including the famous title Pierre Jean on the album We Want Miles.
short, a bassist and recognized without doubt one of the most publicly known (at least jazz fan).
alone, almost incognito, without court or fan club, body guard or a press busy, see the inevitable band mates. All attributes of false celebrities who reassure their talent by the size of their entourage.
He found himself inside the room, we ended up sitting a row ahead of Miller, always alone and as cool as can be a guy who does not have much to prove.
Discussion naturally engaged with him memories of concerts in Montreux and quickly we came to discuss the concert Jack DeJohnette, who yesterday had reissued its tribute to Jack Johnson. The first thing was that Miller had noticed the guitarist DeJohnette played on a fretless guitar double neck. And conclude in welcoming the difficulty of the exercise than usual "even The Animals run away" to listen to a fretless guitar!
only remained to go to the exercise of the autograph on an old photo of Miller and the concert began. A rhythmic
articulated around two batteries with Ndugu Chancler, year veteran of jazz fusion seventies and Darryl Jones on bass. Two keyboards including a follower of old Mini Moog. Nicholas Payton on trumpet and a saxophone player in India. And in the center, four Indian musicians, flute, mandolin, tabla, tambourine-kanjira the scope and extraordinary sound mridangam (drum barrel-shaped). And
amusing situation ultimately end up sitting next to Marcus Miller and Jean Pierre play the song with Darryl Jones on bass!

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You're not a kidney?




















Donner. Difficult to give in times of crisis, you say. And besides
studies attest, at least in Quebec , and there is no reason why the French are more generous than Quebecers.

But the gift is not confined to species stumbling or time given voluntarily.
No, the gift may come from the self, the deepest self, self.
is the gift of a part of you, whether you are still yourself or already cooled, allowing the other to that in the need, waiting in an emergency, hoping to turn. Hope
receive which is not vital or more for each other, but becomes for himself.

Giving of self for the other to become again what it was, a human being like you and me.
October 17 is World Day organ donation.
So, talk.

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I recently had to work on the assembly of two operations for ACF.
The first was to develop a campaign to collect meal vouchers for the benefit of ACF.
The challenge was to make the natural and legitimate gift of a restaurant in favor of an association working in the field of food aid. Noting that the restaurant is as a social gain resulting from trade union and social struggles, the strategy was to present as natural processing of this achievement as a gesture of solidarity with those who have nothing to eat. The device, called "I already I give," relayed mainly in B2B, also lived through a web site.
Second operation, as part of World Food Day. This was to provide a device capable of events of interest to the media to raise awareness of hunger. Through a participatory one, fun and not feel guilty. A proposed installation of a giant tarp on the Place du Palais Royal, which contained the word hunger in words composed of portraits of individuals. The principle involved asking passersby to take their portrait by Abbas, a Magnum photographer, before going to stick it on the sheet and to eliminate gradually the word hunger. A device that aimed to highlight the collective strength of individual actions. One way to fight against resignation everyone can feel at its address these issues. Operation completed in three hours this morning.

Action against Hunger - World Food Day from notice is Storms Vimeo.

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hygiaphone
















How to facilitate Internet access for people living in areas where electricity is not part of the contract base?
This is the type of challenge that meets a California non-profit, with the invention of a device whose simplicity is strength.
A simple box, with a green button, to enter into contact with an operator. The latter, with a computer connected to the Internet and provides answers to all oral questions posed by the villagers.
It is also possible to contact by mobile phone (most common) operators.
Located at the moment in some Indian states and Uganda, the system allows to easily obtain information, not on the last toilet in Paris H, but the price of agricultural commodities or weather forecasts.
A simple, free, robust, which facilitates access to community and rural poor to the Internet.

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Yahoo! vs. Google



The almost simultaneous launch of the new campaign (100 million) mark Yahoo and the online for 100 000 testers of the new Google interface Wave, is more interesting a title.
Yahoo, to illustrate his new signing, Yahoo it's You! Has posted a video admittedly rather nice shape, but it has two flaws.
And one, the film is charming but very little due to the mark. This might be a good corporate campaign for the election, a bank, insurance, cosmetics brand ...
And two, this film is far from the world of Yahoo, in this case a user point of view, the computer.
Faced with Yahoo, Google launched its Google then it is a Wave and tidal waves now: a million people desperately seek an invitation to beta test, more than one hundred groups has been created on Facebook, and Twitter virtually no noise as the launch. And not a single pub in all this ... But a way to integrate directly into the heart of the user environment and therefore trigger high expectations.
Two radically different approaches to generate interest.

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Some street art




















Passing the Palais de Tokyo this weekend, I came across this work Lagoutte, a follower of the "tape art" .
And right next to my work, this drawing of C25:


And finally, given to Le Marais weeks ago: