The escapades
real or imagined - whatever - Tiger Woods' lead with his generous Sponsor attitudes diametrically opposed.
While Nike claims it wants to continue his relationship with Woods, others such as Accenture, trying by every means possible erase any connection to the golfer, including the home page that displays worldwide now a photo shot cohesion in the workplace, as skaters ...
As we know that 83% of these ads published six years with Accenture highlight Tiger Woods, one wonders about the relevance of the approach of Accenture.
And one, although that makes the brand, Tiger Woods will remain heavily involved. Six years of intensive collaboration Advertising does not disappear with a stroke of the chin, as well as whether the CEO of Accenture.
And two, do so is to somehow make a cross on six years of substantial investment in advertising.
leaving the unpleasant impression that what was constructed in terms of brand territory is a house of cards that acts as a mask, the first annoyance came changeable.
And three, in doing so, Accenture gives the impression of playing the role of the good friend who disappears in the first blow.
Ultimately, Accenture gives the impression of being a true partner in business, especially when times are tough ...
What do you think?
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