The road safety campaigns are typically campaigns that aim to change behavior .
In France, since the early 2000s, there was a significant change in the strategies implemented.
It is indeed past campaigns council, which smelled good metaphor, campaigns harder, featuring reality risk behaviors and their consequences. Arousing
ongoing debates on the effectiveness of speech anxiety, guilt-show, which aimed at a broad audience, are not necessarily receptive by drivers "offending".
So should we be in line positive valuation of good behavior, and then play the card of the lacrimal emotion, or shock at the risk of not disconnect from reality, but reality as perceived by Practice? The debate is open.
In this context, the Road Safety Association is launching a new advertising campaign, conducted by the agency I & E, which is aimed specifically at young drivers of two wheels. Population particularly vulnerable to road accidents, with 59% of victims of road accidents, aged 14 to 17 years, traveling on scooters. While only 12% of these teens drive on two wheels.
An age when the sense of impunity, mixed with envy of bravery and show off, suggests that the accident "happens to others." The
campaign rests on a website, media of choice for these young people, who proposes as a visual mosaic, a selection of short video testimonials. Y
appear young accident victims, but also family members.
Without pathos, words that emerge and invite reflection on the use of two wheels and often tragic consequences that arise from risky behavior.
A site that avoids the pitfall of guilt and moralism in favor of the clash of evidence and without voyeurism.
It would just wish the site allows you to retrieve a video to put on a blog / site.
Places.
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