INPES launched in early November a new communications campaign aimed at alerting consumers to the fact that many foods, often processed, contain fat, sugar or salt, but it goes without saying. Salty foods contain lots of sugar and vice versa, not to mention the fat that often lurks in the lightweight ...
campaign that addresses issues of fundamental public health, such as abuse of salt develops serious problems hypertension and therefore the risk of stroke.
For info, the amount of salt needed for good health is of the order of 0.5g. per day while a average person living in an industrialized country and thus enjoying the food industry also consumes approximately 10g a day ...
So, a question arises every idiot, but why the food manufacturers as they poured salt in their products (cheese, cereal, biscuits, powdered milk, beverages, chocolate ...)?
The answer is simple, this is a big business. Salt retains water, and thus significantly increases the weight of food (basically, you buy a portion of the salt water instead of product).
addition, but it another topic, the big pharmaceutical companies are excited about this situation, drugs against tension is a juicy business
... And that's where the story within the story begins. The Chained Duck
this week returns to the campaign by revealing that SNPTV (National Union of advertising agencies of TV channels) sent a letter to the Ministry of Health to advise the intention of the TV stations to boycott distribution of the three films. And relaying the views of agribusinesses and their lobby, Ania. Approach coupled with a letter Director General of Food Ministry of Agriculture for the Director of INPE, to rise against the spots deemed "anxiety, confused and very open to challenge in terms of respect for competition, since 'they cast aspersions on some products: ketchup, breakfast cereals and chocolate bars. "
In the end, the lobbying operation has failed for fear of leaks to the press. To date, only the duck was thus echoed this story.
And our food brands to continue to rely on trust consumers in their products always healthier.
A story that is the limits of the discourse of transparency and corporate responsibility.
What do you think?
0 comments:
Post a Comment