I recently had to work on the assembly of two operations for ACF.
The first was to develop a campaign to collect meal vouchers for the benefit of ACF.
The challenge was to make the natural and legitimate gift of a restaurant in favor of an association working in the field of food aid. Noting that the restaurant is as a social gain resulting from trade union and social struggles, the strategy was to present as natural processing of this achievement as a gesture of solidarity with those who have nothing to eat. The device, called "I already I give," relayed mainly in B2B, also lived through a web site.
Second operation, as part of World Food Day. This was to provide a device capable of events of interest to the media to raise awareness of hunger. Through a participatory one, fun and not feel guilty. A proposed installation of a giant tarp on the Place du Palais Royal, which contained the word hunger in words composed of portraits of individuals. The principle involved asking passersby to take their portrait by Abbas, a Magnum photographer, before going to stick it on the sheet and to eliminate gradually the word hunger. A device that aimed to highlight the collective strength of individual actions. One way to fight against resignation everyone can feel at its address these issues. Operation completed in three hours this morning.
Action against Hunger - World Food Day from notice is Storms Vimeo.
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