The almost simultaneous launch of the new campaign (100 million) mark Yahoo and the online for 100 000 testers of the new Google interface Wave, is more interesting a title.
Yahoo, to illustrate his new signing, Yahoo it's You! Has posted a video admittedly rather nice shape, but it has two flaws.
And one, the film is charming but very little due to the mark. This might be a good corporate campaign for the election, a bank, insurance, cosmetics brand ...
And two, this film is far from the world of Yahoo, in this case a user point of view, the computer.
Faced with Yahoo, Google launched its Google then it is a Wave and tidal waves now: a million people desperately seek an invitation to beta test, more than one hundred groups has been created on Facebook, and Twitter virtually no noise as the launch. And not a single pub in all this ... But a way to integrate directly into the heart of the user environment and therefore trigger high expectations.
Two radically different approaches to generate interest.
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