Pali Overnight Adventures

fight against hunger Speak into the






I recently had to work on the assembly of two operations for ACF.
The first was to develop a campaign to collect meal vouchers for the benefit of ACF.
The challenge was to make the natural and legitimate gift of a restaurant in favor of an association working in the field of food aid. Noting that the restaurant is as a social gain resulting from trade union and social struggles, the strategy was to present as natural processing of this achievement as a gesture of solidarity with those who have nothing to eat. The device, called "I already I give," relayed mainly in B2B, also lived through a web site.
Second operation, as part of World Food Day. This was to provide a device capable of events of interest to the media to raise awareness of hunger. Through a participatory one, fun and not feel guilty. A proposed installation of a giant tarp on the Place du Palais Royal, which contained the word hunger in words composed of portraits of individuals. The principle involved asking passersby to take their portrait by Abbas, a Magnum photographer, before going to stick it on the sheet and to eliminate gradually the word hunger. A device that aimed to highlight the collective strength of individual actions. One way to fight against resignation everyone can feel at its address these issues. Operation completed in three hours this morning.

Action against Hunger - World Food Day from notice is Storms Vimeo.

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How to facilitate Internet access for people living in areas where electricity is not part of the contract base?
This is the type of challenge that meets a California non-profit, with the invention of a device whose simplicity is strength.
A simple box, with a green button, to enter into contact with an operator. The latter, with a computer connected to the Internet and provides answers to all oral questions posed by the villagers.
It is also possible to contact by mobile phone (most common) operators.
Located at the moment in some Indian states and Uganda, the system allows to easily obtain information, not on the last toilet in Paris H, but the price of agricultural commodities or weather forecasts.
A simple, free, robust, which facilitates access to community and rural poor to the Internet.

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Yahoo! vs. Google



The almost simultaneous launch of the new campaign (100 million) mark Yahoo and the online for 100 000 testers of the new Google interface Wave, is more interesting a title.
Yahoo, to illustrate his new signing, Yahoo it's You! Has posted a video admittedly rather nice shape, but it has two flaws.
And one, the film is charming but very little due to the mark. This might be a good corporate campaign for the election, a bank, insurance, cosmetics brand ...
And two, this film is far from the world of Yahoo, in this case a user point of view, the computer.
Faced with Yahoo, Google launched its Google then it is a Wave and tidal waves now: a million people desperately seek an invitation to beta test, more than one hundred groups has been created on Facebook, and Twitter virtually no noise as the launch. And not a single pub in all this ... But a way to integrate directly into the heart of the user environment and therefore trigger high expectations.
Two radically different approaches to generate interest.