Gas Oven Sets Off Carbon Dioxide Alarm

Hello, what's it for?




For Clay Shirky, "Media Is The connective tissue of society".

Without returning to the upheavals caused by ICT (no need to talk about ... News) in the media, one can nevertheless point to a critical phenomenon: the Internet has eliminated the boundary between media "private" - all that was within interpersonal communication and proper to the private sphere: mail, telephone, media and "public" - all that was within expertise professional and clean in the public sphere: the press, cinema, radio, television.

From a marketing perspective, things were so simple: an advertiser buys a hearing within a public medium and its message was.

Today, it is more complicated: the abolition of the border between private and public media following the easy availability of tools for content production, has changed the playing

At the risk of push open doors, it is still worth remembering that advertising is an interruption. If it is not synonymous with value for the individual, then your ad will reach 99% of the pub with no interest and will only serve to disturb the individual.

other words, audiences are bought more but are won. We have to go to where the new hearings, online. The vast

mode being in the relationship, the exchange with consumers, brands eyeing with interest the new media spaces that are social networks.

But to do what? For individuals who spend a certain time, these spaces embody the paradox (not always seen ...) to provide content that is rather old private media - interpersonal communication, a technique that contains the apparent public media. This confusion

containing public-private content makes it difficult year marks.

Imagine talking quietly with friends at home when someone rings the doorbell. You wake up, open and someone tries to sell you something. He has interrupted you in your activity, has used some of your attention (capital not infinitely expandable) and his proposal has little value? Bad point for the brand. However, you stopped but offers you something interesting? Good for the brand.

Online, it works exactly the same. Madam brand, you interrupt me in my business and try to get my attention. Well, try to reflect the added value that you want to bring me. And if there is not, go to hell!