Oreo landed in France with a marketing plan muscled says Les Echos this morning.
The heart target as they say, this landing is mothers who do the shopping for their children, around the ritual glass of milk sharing time, blah blah blah
Well, y 'no milk in the biscuit (oh if , whey), but it does not matter ...
Oreo is a very strong brand in the U.S. but who has to deal with the consumer awareness about the ingredients in this cookie of 34 g of which 14g sugar, 7g of fat and 2g saturated fat ...
Originally this charming little biscuit contained in the USA trans fatty acids of , handling small agro-industrial increases cardiovascular risk.
In 2005, facing the prospect a trial media, Kraft's parent company, said it had "voluntarily" removed the presence of trans fatty acids such famous in the composition of the cookie without changing the taste also, according to Fan.
In France (and unlike in the U.S. since 2008), one wonders why the law does not currently mention the presence of these acids in the composition of a product. We must seek the sweet name of "partially hydrogenated oil or fat" to identify their presence in a food.
The great question is : Is what the French version of Oreo or may not contain trans fatty acids?
And it's stupid, the file press the mark does not give us any nutrition info on the product.
By cons, a sheet product given by the Club Restaurant - supplier of catering professionals - (with big put forward Oreo on the home page of their site), indicates that for 100 g there are 11g of saturated fatty acids (or trans fatty acids). That tells us
Burson-Marsteller on the subject?
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